Skip to content

Funnel API

✅ Funnel / Lead Capture API Guide

This comprehensive guide explains how to use the Funnel / Lead Capture API offered by Merciglobal Cloud ERP to seamlessly capture and funnel leads from a wide range of digital platforms like Facebook, Instagram, LinkedIn, websites, and more. The API facilitates direct integration of prospect data into Merci ERP, enabling swift and efficient sales workflows.


🔗 API Endpoint

https://erp.merciglobal.com/apis/webhook.php

📥 API Request Type

  • Method: GET or POST
  • Compatible Languages: Any (e.g., CURL, .NET, Python, Embedded, etc.)

🔐 Subscription Required

⚠️ An active API Access Subscription is mandatory to use this API service.


📦 Parameters

Parameter Description
req API version identifier (use leadv1)
in_mobile WhatsApp Business (META) registered mobile number (10 or 12 digits)
company Company name of the lead
person Full name of the contact person
mobile Mobile number of the prospect
email Email address of the prospect
country Country where the prospect resides
state State where the prospect resides
street1 First line of address
street2 Second line of address
city City of the prospect
pincode Postal code
business Business type (e.g., Hospital, Retail, Education)
product Interested product (e.g., Lead Manager, CRM, Billing)
source Origin of the lead (e.g., Facebook, Instagram, Website, Referral)
campaign Campaign identifier or number
remarks Optional notes or additional comments

📊 Sample API Call

https://erp.merciglobal.com/apis/webhook.php?req=leadv1&in_mobile=9879012345&company=Company Name&person=person name&mobile=lead mobile&email=email address&country=India&state=Gujarat&street1=address line1&street2=address line2&city=Surat&pincode=395001&business=Hospital&product=Lead Manager&source=facebook&campaign=1234567890&remarks=any notes

🛠️ Usage Guidelines

  • Designed for execution from embedded systems or third-party software.
  • Ideal for automatic lead collection from digital advertisements and inquiry forms.
  • The mobile number used must be verified by WhatsApp Business (META).

📌 Practical Applications

  • 📲 Real-time lead capture from Facebook Ads in healthcare campaigns.
  • 💻 Seamless form submissions from websites directly integrated into Merci ERP.
  • 🤝 Integration with in-store kiosks or point-of-sale devices to collect walk-in leads.

📞 Support & Assistance

Need technical support or assistance with integration? Email us at support@merciglobal.com.


This guide empowers Merci customers, developers, and sales teams to maximize their lead generation efforts using a streamlined and efficient API integration. Boost your digital marketing ROI by connecting directly to Merciglobal Cloud ERP!